Demographics
Top Reasons Consumers Contact The Money Pit
Homeowners spend money on their homes like crazy. It is usually for one of two reasons.
They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.
The Money Pit Audience Frequently asks for Product Recommendations
Almost 15% asks Tom & Leslie directly which products they should buy!
The Money Pit Audience are Do-It-Yourselfers
The Money Pit Media audience is nearly twice as likely to consider themselves “Total Do-it-Yourselfers.” And 93% own their own homes. They are prime consumers and ready to buy!
They all have one thing in common: They need to know how. And they trust Tom and Leslie to tell them.
The Money Pit Audience are Active Purchasers of Home Improvement Products
The Money Pit Media audience are frequent purchasers of home improvement products-buying four times more often than the national average.