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The Money Pit

Home Improvement Tips & Podcasts

First things first. If you haven’t yet…

Get The Money Pit Sales Manual

Your road map to Home Improvement $$$.

  • How weekends can be Talk Radio’s most-profitable daypart

  • Why Home Improvement is such a no-brainer cash cow

  • Why The Money Pit should be your Home Improvement Show

  • How to get music FMs, sister AMs, your web site on the Home Improvement buy

  • Which of your sales prospects benefit the most from advertising on The Money Pit

  • How to package The Money Pit long-form show and short-form vignette

  • Why you should NOT use duct tape on ducts!

Download Sales Manual
Tom Kraeutler and Leslie Segrete with ladder

The Money Pit Demographics

Not just weekend warriors anymore, today’s home improvement audience is savvy, sophisticated and poised to spend money with your station’s advertisers.

  • Top Reasons Consumers Contact The Money Pit

  • The Money Pit Audience Frequently asks for Product Recommendations

  • The Money Pit Audience are Active Purchasers of Home Improvement Products

  • The Money Pit Audience are Do-It-Yourselfers

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The Money Pit Minute

Money Pit Minutes are a great way to extend a weekend advertiser into your weekday rate structure. The Money Pit Minute is market-exclusive, and FREE, when you clear the long-form Money Pit Home Improvement Radio Show on the weekend. Each Feature has an open, a space for a local commercial and then a close.

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  • Host Bios

    Download bios of Tom and Leslie for your website and your sales kit

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  • Spec Spots

    They will record them at no charge and send ’em back before the paint dries

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  • Consumer Trends

    Learn which demographics are hottest prospects for home improvement sponsorship sales!

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  • Web Tip of the day

    In less than a minute, your webmaster can install The Money Pit Tip-of-the-Day

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For Affiliates Only

Lot’s more behind the password! Register to get your user name and password so you’ll have access to our “for-affiliates-only” area online, such as a customizable PowerPoint Sales Presentation that your sales staff can use to sell The Money Pit. This is also where you can download our popular short-form Money Pit Minute audio.

Register